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  Kim Beck, "Next Exit," 2014 (click arrows for more images)
  On main billboard, in Hatton, Missouri, November 2014–January 2015

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  Kim Beck, "The Sky is the Limit," Nov. 1, 2014 (click arrows for more images)
  View of skywriting over University of Missouri stadium during Mizzou Tigers–Kentucky Wildcats football game

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  "Next Exit," 2014 (click arrows for more images)
  On satellite billboard near I-70 Stadium Exit, Columbia, Missouri, January–March 2015

Kim Beck’s work with the Sign Show started with a version of her Sky Is The Limit project. Flying over the city of Columbia and the University of Missouri, a skywriter spelled out generic ad phrases, selected by Beck, that appear frequently on billboards along the interstate (SPACE AVAILABLE, NEXT EXIT, and OPEN DAILY!). The Nov. 1 event was timed to coincide with an MU home football game, tapping a large captive audience in the spirit of the commercial ad culture that informs the Sign Show content.

To produce her billboard, Beck used photos of the phrase NEXT EXIT, a dual reference to the poetic implications of language out of context and the many Christian messages along I-70 that allude to or directly mention heaven. In its satellite location, NEXT EXIT was resited at the city’s Stadium exit (#124), making it likely that people who saw the skywriting will see its language restored, transformed, to its roadside source.

Video of billboard installation
Videos of skywriting

Skywriting event

Artist's website: http://idealcities.com/