• Thomas main

    "A Moment's Pleasure (Billboard)," 2014 (click arrows for more images)
    On main billboard, in Hatton, Missouri, August–October 2014
  • Michalene Thomas billboard I70signshow dusk 01

    "A Moment's Pleasure" at main billboard site (click arrows for more images)
  • Thomas Satellite View

    Mickalene Thomas, "A Moment's Pleasure (Billboard)," 2014 (click arrows for more images)
    On satellite billboard at I-70 West Florissant Avenue Exit overpass, near Ferguson, November 2014–January 2015

The Sign Show invited Thomas to participate because of the numerous ways her work engages female sexuality and beauty—obvious themes in ads for porn and idealized bodies (liposuction, plastic surgery, etc.) and in the general way advertising uses images of sexy women to sell almost any product.
On the main billboard, adjacent to an ad for a strip club, Thomas’s image addressed gender politics with immediacy and candor.
For its satellite location, "A Moment's Pleasure" moved to a Greater St. Louis billboard at the exit for West Florissant Avenue, five miles from the site of Michael Brown’s killing and Ferguson protests. This installation marked the first instance of Sign Show artwork intersecting with current events as well as a physical landscape. The work retained its feminist content but its reading shifted to contain race as well as gender. The two women, with their solid poses and dignified expressions, became like sentinels,  marking and watching over a scene of national pain and conflict. 
Video of billboard installation
Artist's website: http://mickalenethomas.com/
Recent press:

Huffington Post
NY Observer Gallerist
Interview Magazine

Video interview with the artist:

http://vimeo.com/87337559
Copyright © 2015 — I-70 Sign Show
All artist images, copyright © the respective artists

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